At OfTheBridge we’re concerned with your digital, print and brand style and design. We think about how your customers and your potential customers will form an opinion about your salon and spa business from the way they see it online. We define brand as the creation of a consumer expectation. Your style communicates your salon spa brand. All you have to do is ask yourself what would you do if the only expectation a potential customer had of your salon spa business was what they could see on the web.
When we look at your style, everything matters. Color matters, fonts matter, image selection matters and word choice matters. It can start with just words — words like “luxury” or “results”.
The ultimate objective of conveying your brand through your style is to drive business results. It expands from the first impression of your website to everything that you produce to speak to your potential and current customers.
At OfTheBridge we have more than 20 years of experience in the design and manufacturing of retail furniture, visual merchandising and displays. We design within your needs and look at what will make your retail products sell.
The ultimate objective of all our services is to produce revenue and new guests at the highest possible gross margin. By arranging all these services in what we refer to as “The Balanced Diet of Marketing”, we can design a customized online marketing program for your business that will produce consistent, measurable results.
We can help you design an integrated presentation of your brand across your website, promotional materials, eCommerce and physical materials.
Images are worth more than a 1000 words. The images that you present on your business, online and in print, represent you. We make sure that your business looks at its best.
Unlike others, we don’t jump into conclusions and suggest ideas right away to gain your business.
Our design process follows the principles of design thinking and UX/UI in four phases.
PLAN WITH THE SALON/SPA
While you’re ready to develop and implement your design idea for your salon or spa, we collect your requirements and details. It’s a matter of understanding the basics of your project. We use various methods to create a clean design briefing. We work like journalists and question everything we see.
At this stage, once the basics of the project for the salon/spa are defined, we start the creative process. We present inspiration from the analysis phase both systematically and creatively in sketches, mock ups, prototypes or renders. We use 2D and 3D renderings and we create a visualization of the concepts as a basis for your decision.
We explore and develop the design concept you selected for your salon spa business. We work with colors, materials and fonts to define the final design concept. We create final mock-ups and/or prototypes for you to decide.
When the final design is handed over, the design process ends. We deliver the complete design definition brand manuals, instructions, raw files and any other item used in the project if desired. We provide support in supervising production and/or implementing the project.
Of The Bridge is the "swiss clock" standard for website development and graphics for digital marketing. You can count on them for timeliness, quality and that it will be a long term relationship.